Easy Crypto’s mission is to simplify crypto access across New Zealand (and beyond) via a highly-rated non-custodial exchange offering hundreds of digital assets. Founded in 2018, the company has grown rapidly and serves a sizeable customer base across NZ, Australia and South Africa.

Swyftx is an Australia-based digital asset platform focused on usability, security and broad adoption. By acquiring Easy Crypto, Swyftx expands its footprint into New Zealand, combining both platforms’ strengths to create a powerhouse with over 1.1 million customers across Australasia. The deal positions the combined entity to accelerate innovation, broaden product offerings and compete with global players in the region.

Areta acted as the exclusive financial advisor to Easy Crypto, working closely with its management team to structure the process, engage strategic acquirers and steer the deal to a successful outcome in a rapidly evolving regulatory environment.