Brand Kit
Use assets and guidlines to represent Areta consistently across your content. For media inquiries, please reach out to team@areta.io
Logo
Our definitive mark.
Logo Extensions
This assets are derivatives of the main Areta logo and is used for the flagship digital marketplace that connects blockchain developers with top-tier security auditors.
Colors
This primary palette forms the fundamental color scheme of the brand.
Typography
The two typefaces that define the brand.
Benne
For headlines.
Instrument Sans
For headlines.
Elements
These core brand elements can be used to frame content, build layouts, or add visual rhythm. Use with intention to support, not overpower.
Gradient + Progressive Blur
A soft visual technique that brings focus to key elements by subtly blurring background graphics — creating a sense of hierarchy and visual clarity.
Light Gradient + Progressive Blur
The same soft visual technique can be implemented lighter to cater to less prominent area and serves as decoration.
3D Logo
Areta’s 3D assets are a direct dimensional extension of the core logomark. Rather than introducing new symbols or illustrative styles, the logo itself is translated into three dimensions to add depth, presence, and tactility.
Fractal Glass
A semi-transparent, angled shape inspired by the logomark’s geometry. It adds structure and depth while maintaining a light, high-trust feel.
Token & Avatars
Simply the original Logomark inside a circular or square container.
