Swyftx Acquires Easy Crypto to Form Australasia’s Second-Largest Crypto Trading Platform

Brisbane-based Swyftx, one of Australia’s fastest-growing cryptocurrency exchanges, has acquired Easy Crypto, New Zealand’s leading digital asset platform, in one of the region’s largest ever transactions that reshapes the trans-Tasman crypto market. 

With this acquisition, Swyftx expands its footprint in New Zealand and the fast-growing African market, leveraging Easy Crypto’s established international customer base. The deal consolidates over 1.1 million customers across both platforms, forming Australia’s second-largest crypto exchange by trading volume. 

Founded in 2018 by siblings Janine and Alan Grainger, Easy Crypto has processed more than NZ$3.5 billion in transactions and built a reputation for its strong regulatory focus, innovation in stablecoins, and a commitment to financial inclusion. 

Swyftx CEO Jason Titman highlighted the strategic importance of the deal:

“Easy Crypto is a high-quality, trusted brand in a market poised for growth. This acquisition positions us to compete with global players by offering a world-class, homegrown exchange in Australasia.”

The long-term plan will see Easy Crypto’s platform transition to Swyftx’s infrastructure, providing users with access to over 400 digital assets, enhanced liquidity, and competitive trading fees. The combined entity is set to lead innovation, security, and regulatory readiness in the region. 

Janine Grainger, Co-Founder of Easy Crypto, commented:

“Swyftx’s trajectory and commitment to financial freedom align perfectly with our vision. Together, we can deliver more value to our customers through broader product offerings and a trusted, local service.”

The acquisition comes amid regulatory shifts in Australia, where crypto exchanges are preparing for a financial services licensing regime. Swyftx is positioned to thrive in a regulated environment, with forecasts suggesting up to 6.4 million new Australian investors could enter the market once clear guidelines are established. 

Areta acted as the exclusive financial adviser to Easy Crypto, reinforcing its position as the leading global crypto investment banking firm. 

This transaction marks a defining moment in Australasia’s digital asset ecosystem, paving the way for greater financial accessibility and innovation.

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